Corporate Fitness Works

Corporation Flexes Its Muscle in New Customer Base

Corporate Fitness Works

Business Challenge

Evolve the company’s branding approach to better reflect its scope of offerings – without diluting its core business.


Create a brand architecture built on a “house of brands” platform.
Design market segmentation profiles, solicitation materials and enhanced communications process and systems.


Increased success rate related to RFP submissions as a result of the brand communications plan.
Maintained high retention rate and organic growth among current clients.