Harshaw Trane

Evolving the Region’s Best Kept Secret to Best Known Value

Harshaw Trane

Business Challenge

Despite its 35+ year solid reputation and long-lasting relationships in the region, Harshaw Trane did not have the level of awareness and message clarity it warranted among its target audiences.


Determine a discernable brand positioning for the company, supported by an extensive brand communications program to engage Associates, current Customers and prospective customers. Our process included: Research Studies, Brand Discovery and Architecture, Creative Exploratory, Comm. Planning, and more.


Exhilarated Associates are embarking on an enterprise-wide internal rollout of the new brand platform to understand, communicate and live their newly defined brand with plans to begin to roll out external communication elements in Q2 2010.