Jamberly Group : Ciao! Baby

An Innovative Children’s Product Grows Up Quickly

Ciao! Baby

Business Challenge

Launch the Jamberly Group’s first new product – a portable high chair for on-the-go families.

Solution

Develop a brand positioning, with naming and identity to leverage the uniqueness of the product. CIAO! BABY captures the spirit of the item and brands it as much more than just another high-chair product. Enhance The Jamberly Group’s identity program to work as parent company platform.

Results

Successfully negotiated a licensing agreement with a major manufacturer/mass marketer.
Continuous work on brand extensions and new product development.