Kentucky Opera

State Opera of Kentucky Continues to Hit the High Notes

Kentucky Opera

Business Challenge

With limited dollars and resources, the Kentucky Opera needed a long-term strategic plan to broaden its appeal to a diversified audience in a highly diversified arts community.


Develop an organization-wide Strategic Marketing Plan that included key financial goals and measures.
Create a branding platform that communicates a more approachable, contemporary image.


Launched new branding program in February 2008 coinciding with a physical move to the ARTSPACE facilities.
Continuous brand communications efforts to collaborate with other arts-oriented organizations.