Louisville Water Company

150 Years Mark Brand Evolution

Louisville Water Company

Business Challenge

In celebrating its 150 year anniversary in 2010, LWC chose to form a collaborative team of resources to develop a comprehensive brand communication platform. Our firm was responsible for the brand visualization portion of the assignment.


A new brand identity program evolved out of the strategic process; inclusive of a new logo and system of branding elements. Numerous quantitative studies helped validate the creative direction was visually on point with the audiences LWC wants to consistently reach.


The new identity launched internally in June 2010, coupled with a robust internal communication plan involving employees, Board Members, and stakeholders. External communication elements are planned to roll out in Q3 2010.