NAMI Louisville

Step Forward for Mental Health


Business Challenge

NAMI Louisville, the local affiliate of the National Alliance on Mental Illness, needed to raise awareness for the important issue of mental health and build its identity as a resource for people with mental illness, their families, friends and caregivers.  NAMI Louisville offers a host of free services designed to improve the quality of life for people affected by mental illness, but many are not aware that this life-changing help is available.


We developed the Step Forward for Mental Health strategy and logo, encouraging people to step forward and get the help they need.  NAMI Louisville’s annual fundraising walk was the perfect starting point for the Step Forward initiative, providing the theme for the 2013 walk and the launch pad for this important program.  An aggressive communications strategy has been designed to raise NAMI Louisville’s profile, strengthen its position in the mental health field and encourage people to actively seek the help they need.


NAMI Louisville has built a strong foundation for its Step Forward for Mental Health message. Mental illness affects 1 in 4 people each year. The important message that we’re sounding is that NAMI Louisville is here to help. We’ve been able to spread that message with enhanced media relations leading to earned media coverage on TV, radio and in print.  We’re building on that foundation to position NAMI as an expert resource for information and support for families coping with mental illness.