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One Southern Indiana - the pepper group

One Southern Indiana

A Local Economic Development Association Becomes “The One”

One Southern Indiana

Business Challenge

One Southern Indiana (1SI), Chamber and Economic Development association, needed to create a brand persona distinguishing it as the regional business association, providing consistent business-related value to its members.

Solution

Conduct research studies and craft a brand positioning statement and value proposition building 1SI’s brand in the business community as the connector for businesses throughout the region.

Create communication vehicles to support that positioning in the several different areas.

Results

Increased influx of new members.
Successfully attracted several new businesses and jobs to the region. Gained positive press in key regional business publications, particularly in the economic development realm.


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