The Sullivan University System

Creating a Program to Help Corporations Learn More About Corporate Learning

THe Sullivan University System

Business Challenge

Develop a brand communications strategy and marketing program for The Sullivan University System’s National Center for Corporate Learning (NCCL).

Solution

Created a comprehensive brand communications plan which encompassed: Target Market Analysis and Segmentation; Benchmark Study; A new brand identity program i.e. logo, design system, etc.; Communications plan incorporating PR/Media Relations, Social Media etc. for the entity; Key Metrics

Results

Producing program materials May-June 2010, including new identity, sales collateral and presentation materials. A twelve-month communications plan will launch June 1, 2010 which will work to drive overall awareness in the region, while engaging key decision makers among targeted client prospects.