Universal

A Cleaner Image Helps Clean Up More Profits

Universal

Business Challenge

Universal Linen Services was experiencing increased competition, potentially threatening its strong market leadership position.

Solution

Evolve company’s brand image as an innovative industry leader poised to expand beyond the regional market, including a renaming and enhancement of its brand identifiers.

Results

Increased awareness and messaging regarding brand offerings among customers, employees and stakeholders.
Generated positive press in business, consumer and trade media outlets.