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Your Community Bank - the pepper group

Your Community Bank

Simply Focused

YCB_4

Business Challenge

For over 100 years, Your Community Bank (YCB) has been a well-known entity in the Kentucky and Indiana region. The challenge was leveraging that equity to build a compelling marketing communications campaign; specifically, in the small and medium business sectors.

Solution

Your Community Bank has proven success in making client relationships work because of its singular focus on the customer. The communication strategy resulted in the campaign theme: Simplyou. This simple platform has extendibility into all forms of communication and resonates with current clients and prospects as well.

Results

An integrated marketing campaign launched in April 2010 with paid advertising, branding elements within the YCB branches and a series of Signature Events targeted prospective clients.  A comprehensive marketing plan was developed in 2011.  An ongoing internal brand communications program is supporting the marketing efforts.


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