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A Dash of Pepper Archives - the pepper group

In the news: Top 10 College Towns to live in, even if you are not a student

Congrats Bowling Green, KY! College towns are known for their large student populations, party atmosphere and, in many cases, dependence on a successful athletics program. But college towns can also be a source of economic stability and provide ample opportunity and recreation for recent graduates and seasoned professionals, both within and outside of the education industry. “Living […]

News Update: School dedicates Darrell Griffith center via Courier-Journal

A dazzling architectural gem in the Chickasaw neighborhood that pays tribute to Louisville basketball legend Darrell Griffith was dedicated Wednesday evening. The Darrell Griffith Athletic Center is a new home court for the middle school basketball team of the West End School, a private boarding school for about 75 at-risk boys. Mayor Greg Fischer said […]

A Dash of Pepper: Internal Branding

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For those of us who perform the daily ritual of branding, communications and marketing strategy on behalf of our clientele often forget that one of the most important – if not the most important – elements of our holistic strategy, and one that more often than not takes a backseat to our external client efforts, […]

Darrell Griffith Athletic Center to Open Soon at West End School

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Congrats to all the work our partner La Grange-based Encompass Develop, Design & Construct put into this amazing project. In the News: A grand opening is planned for October for the Darrell Griffith Athletic Center at West End School. The center, supported by more than $2 million in donations, bears the name of the man who […]

10 ways to build your brand by marketing donut

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We found this fantastic post about 10 ways to build your brand and we wanted to share it with you. We hope you find some inspiration in the great tips below: 10.  The old way of stamping your logo on everything won’t cut it. 9.   Always consider your branding when communicating with customers. 8.   Be […]

Top Things Brands Do To Stand Out

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In a world saturated with brands and their messages, it’s often hard to differentiate between them. So how do your make your brand stand out in the endless sea of logos and messages? According to Cassie Hughes, co-founder and strategy director at Grow Marketing, “You have to figure out what your story and message is. […]

The Importance of Branding

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You have a brand. You want people to know about it, trust it and talk about it. In order to effectively manage your brand, you have to focus on building it up. According to Forbes.com, “Branding is fundamental. Branding is basic. Branding is essential. Building brands builds incredible value for companies and corporations.” A good […]

Why Some Brands Rise to the Top

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Let’s face it, there’s a million different brands intertwined with the world we live in. There’s those that are extremely successful and boast name recognition, those that few have heard of and some in the middle. With so many brands, it’s important to stand out and have value within the consumer world. But how do […]

Key elements of non-profit branding

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Non-profit brands are not simply fundraising tools. There is more depth to them than just a logo, and they can be very strategic when it comes to supporting the organization’s mission. While non-profits have a different focus than other brands, the heart is the same. The branding goal is to uphold and support the organization’s […]

Own Your Brand

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Brand ownership is more than just a company logo; it’s what a consumer feels when they see that logo. Developing values and trust of your brand takes a lot of consideration and time. Your brand is what attracts people to buy. Is it the marketing of your brand and how it visually appeals to customers, […]


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