In the news: Top 10 College Towns to live in, even if you are not a student

Congrats Bowling Green, KY! College towns are known for their large student populations, party atmosphere and, in many cases, dependence on a successful athletics program. But college towns can also be a source of economic stability and provide ample opportunity and recreation for recent graduates and seasoned professionals, both within and outside of the education industry. “Living […]

News Update: School dedicates Darrell Griffith center via Courier-Journal

A dazzling architectural gem in the Chickasaw neighborhood that pays tribute to Louisville basketball legend Darrell Griffith was dedicated Wednesday evening. The Darrell Griffith Athletic Center is a new home court for the middle school basketball team of the West End School, a private boarding school for about 75 at-risk boys. Mayor Greg Fischer said […]

West End School Announces It’s Game Time for Darrell Griffith Athletic Center

A grand opening celebration will be held Wednesday for the Darrell Griffith Athletic Center at West End School. U.S. Rep. John Yarmuth, Louisville Mayor Greg Fischer, Darrell Griffith and other local dignitaries will help celebrate the opening and watch  the key being handed over to students. The public is invited to attend and get a […]

Darrell Griffith Athletic Center to Open Soon at West End School

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Congrats to all the work our partner La Grange-based Encompass Develop, Design & Construct put into this amazing project. In the News: A grand opening is planned for October for the Darrell Griffith Athletic Center at West End School. The center, supported by more than $2 million in donations, bears the name of the man who […]

Top Things Brands Do To Stand Out

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In a world saturated with brands and their messages, it’s often hard to differentiate between them. So how do your make your brand stand out in the endless sea of logos and messages? According to Cassie Hughes, co-founder and strategy director at Grow Marketing, “You have to figure out what your story and message is. […]

How Colors Affect Your Brand Initiatives

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Everyone has a favorite color – whether it’s black, blue or violet, colors tend to trigger a response for everyone—both good and bad. That’s because in most human beings, our strongest developed sense is visual and 90% of an assessment for trying out a product is made by color alone. Colors say a lot about […]

Corporate Culture + Branding

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How an organization works – both as a whole and individually – is essential to understanding the corporate culture. Corporate culture consists of the understandings, beliefs and values of a company. In a sense, it is the essence of who the company is, and what the company stands for. Everyone feels it, and is actively […]

Re-energizing: The Culture Club

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Topic number four for tpg’s “5 R’s of B2B Branding” blog series is a call to action that’s all about Reenergizing your brand – and customer response – through a policy of companywide, everybody-on-board inclusion. All inclusive, as in across the entire organization, from product design to sales to invoicing. Consider it a comprehensive org […]

Thursday Jan. 17- Join Henrietta at the first Career ADvice Seminar

The Young Advertising Professionals invites you to join them for the first Career ADvice seminar of the year Internal Branding: Engaging Corporate Cultures with Henrietta Pepper from The Pepper Group. Henrietta will help you understand both the importance of incorporating internal branding into overarching brand strategy and the fundamental process of building an internal branding program. Learn how to help your […]

Exciting News! Uspiritus – Launch

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Today, it was announced that two 160 yr. old Child & Family Services agencies, Bellewood  Home for Children and Brooklawn Child & Family Services have merged into one statewide entity: Uspiritus. Our firm is so proud to be a part of that effort, providing our branding and communications services, including the naming and identity of […]