Everyone has a favorite color – whether it’s black, blue or violet, colors tend to trigger a response for everyone—both good and bad.
That’s because in most human beings, our strongest developed sense is visual and 90% of an assessment for trying out a product is made by color alone.
Colors say a lot about your brand. First, you must ask the question, “What qualities does my business want to be known for?” After this is answered, you can then choose your brand’s colors.
Each color will provoke different feelings for your customers. While green is known for being peaceful, red causes excitement and orange can be seen as friendly. You must pick the colors that match your target audience. Make sure that the colors reflect the message that you wish to convey about your company.
Keep the colors consistent. Whatever color(s) you chose, be sure to keep them the same throughout all branding materials – including social media, newsletters, logos and more.
Lastly, do your research. Colors can be complicated. While it may be easy to pick what is visually pleasing to you, make sure you pick something that affects the mood and purchasing choices of your audience in a positive way. There are many resources out there to help you gain a better understanding of what each color means to the consumer.