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How to Measure Brand Health - the pepper group

How to Measure Brand Health

healthy-brand-04A strong brand identity is essential to any organization, whether large or small. According to James Heaton, blogger for Tronvig Group, “Your brand health is guaranteed to have a significant impact on the consumer awareness of your brand AND your bottom line. A healthy brand is the hallmark of a company or non-profit that is prepared to prosper.”

But what is brand health? It is consistency and truth. Your organization’s vision, mission and values must be clearly outlined and flow through the entire organization – starting inward and flowing out.

Consistency is key when measuring brand health, and nothing needs to be competing. Make sure that your logo, mission statement, materials and messages all fit together. If something changes, make sure to inform all employees and clients.

But how do you know if your brand is healthy? According to the article, “The Brand Audit: Key for Determining Brand Health,” “Completing a brand audit is a chance to take a fresh and objective look at your brand from a number of critical perspectives.”

Successful brand health is measured in a consistent brand strategy across all points of consumer contact.

Sources: http://www.tronviggroup.com/brand-health/, http://www.brandingstrategyinsider.com/2011/08/the-brand-audit-key-for-determining-brand-health.html#.Ukii9OCsqRI

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