citizens first bank
a community bank strengthens its voice in a crowded financial world
Business Challenge
Secure a discernible and sustainable market position for the retail banking entity Citizens First Bank.
Solution
- Develop a brand communications program leveraging Citizens First’s ability to deliver a unique customer-centric experience.
- Corporate identity and graphic standards guidelines, web site design, collateral, internal brand communications program.
Results
- Reported success in both customer acquisition and retention, despite volatile market conditions.
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