concordus
delivering the prescription for a startup healthcare company
Business Challenge
An international, multi-faceted healthcare startup announces its offerings to the medical and business communities
Solution
- Assemble a diverse team of alliances in creating a full-scale, integrated marketing campaign, including the company name, corporate identity package, website design, key messages, media relations strategy and tactics.
Results
- Created instant awareness with new name, logo, corporate identity and stationery package.
- Produced user-friendly website presenting all aspects of this complex company, resulting in positive news coverage of Concordus in targeted business press.
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