entrée vous
an exciting brand extension gets this company cookin'
Business Challenge
Entrée Vous is a leader in the emerging meal assembly category. Despite the success of its core offering, the company wanted to introduce a new “channel” for the brand, Fresh Take & Bake, offering a cost-effective solution for people with busy lifestyles.
Solution
- Develop a distinct branding platform to support the Fresh Take & Bake concept and set it apart from other category offerings.
- Design a program to be scalable for other franchisees’ usage, with a pilot promotion program implemented in six Colorado market locations.
Results
- Reported high percentage of trial from new customers while creating an additional selling channel for current customers.
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