corporate fitness works
corporation flexes its muscle in new customer base
Business Challenge
Evolve the company’s branding approach to better reflect its scope of offerings – without diluting its core business.
Solution
- Create a brand architecture built on a “house of brands” platform.
- Design market segmentation profiles, solicitation materials and enhanced communications process and systems.
Results
- Increased success rate related to RFP submissions as a result of the brand communications plan.
- Maintained high retention rate and organic growth among current clients.
VIEW CASE STUDY
RETURN TO RESULTS
