kentucky opera
state opera of kentucky continues to hit the high notes
Business Challenge
With limited dollars and resources, the Kentucky Opera needed a long-term strategic plan to broaden its appeal to a diversified audience in a highly diversified arts community.
Solution
- Develop an organization-wide Strategic Marketing Plan that included key financial goals and measures.
- Create a branding platform that communicates a more approachable, contemporary image.
Results
- Launched new branding program in February 2008 coinciding with a physical move to the ARTSPACE facilities.
- Continuous brand communications efforts to collaborate with other arts-oriented organizations.
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