kentucky trailer
a design and manufacturing leader powerfully shifts to a new gear
Business Challenge
Kentucky Trailer had a solid history of building innovative, customized vans and trailers, but a maturing market necessitated a thorough review of its business strategy in order to capitalize on emerging vertical markets.
Solution
- Strategic planning and development of a Business Position Matrix – a “filter” for evaluating specific business segments and customer prospects based upon quantifiable data. Develop a comprehensive communications program that includes full corporate identity design and PR.
Results
- Navigated a diverse group of vertical channels, leveraging innovative financing programs, and developing new products.
- Formed new strategic alliances and strengthening the company’s industry position.
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