mercantile gallery lofts
urban pioneer developer blazes new trails in the city
Business Challenge
Solidify Cobalt Ventures' Mercantile Gallery Lofts position in the urban environment niche.
Solution
- Working to generate awareness about this highly chic 42 loft space, the Pepper Group worked with Cobalt to develop a programmatic approach to boost sales. Collateral materials, traditional advertising, public relations, events, and sponsorship strategies were key components of the program.
Results
- Mercantile Gallery Lofts continues to be touted as a premier downtown residential haven, with successful sales results, despite a downturn in the housing market.
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